Wargaming aimed to modernize and enhance World of Tanks and World of Tanks Modern Armor, making it more cinematic, immersive, and engaging for a global audience.
The project required reimagining key game elements such as the in-game garage, UI, splash screens, and branding while maintaining the franchise's iconic visual identity.
The challenge also included integrating collaborations with major franchises like Hot Wheels, G.I. Joe, and WWE, ensuring seamless and authentic representation within the World of Tanks universe.
As a Concept Artist collaborating with the Executive Producers, Art Director, and Creative Director, I contributed to high-profile aspects of the project by focusing on:
Garage Redesign: Reimagined the in-game garage to integrate the commander character seamlessly into the experience, enabling smooth transitions between vehicles and characters. This redesign enhanced player immersion and engagement by creating a more cohesive user experience.
UI Modernization: Partnered with the Creative Director to develop modern UI concepts inspired by cinematic war films like Saving Private Ryan and Band of Brothers. This included exploring lighting and material interactions to create an atmospheric and immersive interface that complemented the game’s environment.
Cross-Brand Integrations: Designed environments, vehicles, and assets that incorporated iconic elements from Hot Wheels, G.I. Joe, and WWE into the game. These collaborations required a balance between respecting the source material and maintaining the cohesive aesthetic of the World of Tanks brand.
Logo and Splash Screen Design: Explored logo concepts and splash screens to align with the game’s branding strategy and create visually striking assets for the launch.
War Chest Concept Exploration: Developed sketches exploring innovative device designs for in-game interactions, enhancing engagement and reinforcing the thematic narrative.
BEFORE
AFTER
The Execution:
Visual Identity Evolution: Refine the game’s visual storytelling, blending realism with cinematic elements to immerse players in a world that felt both authentic and engaging.
Attention to Detail: Created detailed documentation, sketches, and callouts to guide external teams and ensure alignment with the project’s vision.
Iterative Collaboration: Delivered feedback and design iterations to external vendors, minimizing revisions and maintaining a consistent standard of quality across all assets.
Outcome
The redesigned and enhanced World of Tanks Modern Armor achieved:
Immersive Player Experience: The new garage and UI designs significantly improved player engagement by creating a seamless and intuitive experience.
Brand and Franchise Alignment: Successful integration of major collaborations with Hot Wheels, G.I. Joe, and WWE preserved their unique identities while blending them seamlessly into the game.
Enhanced Visual Appeal: The cinematic quality of the revamped UI, splash screens, and key assets elevated the overall aesthetic of the game.
Global Recognition: The project reinforced Wargaming’s reputation for delivering high-quality, innovative updates to its flagship franchise, maintaining its position as a leader in the gaming industry.
