Revitalizing iconic IPs through strategic narrative development and visual design. Focusing on The Terminator franchise, I examines its evolution, identifies opportunities for reimagining its artistic identity, and proposes solutions to restore its cultural relevance.

Each piece reflects a commitment to storytelling excellence, blending deep research, innovative visual concepts, and cohesive design strategies to align with audience expectations and stakeholder priorities while honoring the franchise’s legacy

• Objective Analysis: Evaluated the franchise’s artistic evolution, focusing on its storytelling, character design, and visual identity to identify gaps and opportunities.

• Inspirational Research: Curated reference materials from influential works like Dredd and Edge of Tomorrow, leveraging their visual and thematic elements to inspire fresh approaches.

• Guidelines and Frameworks: Established key design principles, including preserving the franchise’s retro-futuristic tone and enhancing authenticity through grounded realism.

• Color and Mood Exploration: Defined the visual identity and tone by analyzing iconic elements of the original films, such as the interplay of cold blues and fiery oranges, to create a recognizable aesthetic.

• Authenticity and Nostalgia: Designs honor the franchise’s retro-futuristic identity, incorporating timeless visual elements while exploring fresh ideas without succumbing to mediocrity.

• Enhanced Visual Identity: A well-defined color palette and mood establish a signature aesthetic that resonates with both new and legacy audiences.

• Strategic Alignment: The project’s narrative and design decisions align with audience expectations and the franchise’s core themes, ensuring relevance and appeal plus $$$.