CONCEPT DESIGNER
/CREATIVE VISION / LEAD
Guillermo is a concept alchemist with 10 years of experience helping build immersive worlds for games and interactive projects. He focuses on creating assets and shaping IPs to match and support the overall creative vision.
KEY STRENGTHS
• Lead Concept Art & Creative Direction:
Defines and leads the visual direction of projects from early concept to final handoff, shaping the style, mood, and tone of characters, environments, props, and key moments. Uses tools such as Adobe Creative Suite, Photoshop, Maya, ZBrush, KeyShot, Unreal Engine, and 3D Coat to guide internal and external teams toward a consistent and compelling visual result.
• Collaboration & Team Guidance:
Partners with 3D artists, designers, and production leads to turn ideas into clear visual plans, providing direction and feedback to maintain quality and storytelling consistency.
• Solving Challenges:
Develops creative solutions to overcome visual, technical and narrative challenges, always focusing on clarity, player experience, and visual cohesion.
